Projects
All Projects
Our key initiatives, ranked by priority, with target launch timing. Sample data — [EDIT].
Mission & mandate
The Product Development team turns member needs and clinical insight into the things The HRT Club is known for — new hormone therapy offerings, and the digital experiences members and providers rely on every day.
Our mandate
- Own the product roadmap end to end — discovery through launch and iteration.
- Translate member, provider, and regulatory needs into clear, buildable specs.
- Partner with Pharmacy, Medical, Engineering, and Brand to ship compliant, high-quality products.
- Measure what ships — and improve it based on real member outcomes.
Leadership
YS
Yasmeen Shtayyeh
Head of Product Development
Priority roadmap
| # | Project | Current Stage | Target launch | Status |
|---|---|---|---|---|
| 1 | New Member Hub | Shipped to Engineering | August 2026 | On track |
| 2 | Patient Questionnaire | Prototype Finalization | August 2026 | In progress |
| 3 | Lab Test Integration | Conceptualization | September 2026 | Planning |
| 4 | Learning Hub (Marketing Site) | Ideation | October 2026 | Planning |
| 5 | HRT Club Pro | Ideation | December 2026 | Scoping |
| 6 | Hormone Monitoring Device Integration | Scoping | January 2027 | Backlog |
Project Approved
View in Notion →Projects approved to move forward — Gate 0 and beyond. Sourced from Launch Planning (Notion) · as of Aug 26, 2026.
| Project | Stage Gate | Target | Status |
|---|---|---|---|
| Marketing | |||
| New Pricing Announcement (Members & HCPs) | Gate 1 · LMR Approval | Aug 27, 2026 | In progress |
| Rx & Pharmacy Ops | |||
| PA Licence for HRT Club Pharmacy | Gate 0 · Launch Priority | Nov 1, 2026 | In progress |
| Engineering | |||
| Georgia Surcharge | Gate 1 · LMR Approval | Sep 1, 2026 | In progress |
| Stripe Tax Launch | Gate 0.5 · Tech Feasibility | Sep 1, 2026 | In progress |
| WooCommerce Move-away | Gate 2 · Go/No-Go | Sep 1, 2026 | Critical |
| New Features | |||
| New Member Hub | Gate 1 · LMR Approval | Sep 8, 2026 | Critical |
| Pricing Tier (Guest / Member) + Bulk | Gate 1 · LMR Approval | Sep 8, 2026 | In progress |
| Website Copy | |||
| Marketing Site: Pricing Change | Gate 1 · LMR Approval | Sep 7, 2026 | Not started |
How projects are prioritized
- Member impact & revenue
- Regulatory / compliance need
- Effort vs. value
- Strategic fit
Reviewed at monthly leadership planning.
Useful Links
Key Tools
Ideation
Project management
The HRT Club · Internal use only · Projects