Commercial
Consumer Marketing
Digital, performance, and lifecycle marketing — how we find members, convert them efficiently, and keep them engaged.
Mission & Mandate
The Consumer Marketing team is how The HRT Club reaches the people who need us — driving digital, performance, and lifecycle marketing that brings members in efficiently and gives them reasons to stay.
Leadership
DT
Domenick Tiziano
Department Lead
AP
Andrew Pena
Performance Marketing Manager
Scope
- Paid acquisition — Google, Meta, TikTok, YouTube
- SEO & organic — content, technical, rankings
- Lifecycle — email & SMS, retention, winback
- CRO — landing pages, funnels, A/B testing
- Analytics & attribution — tracking, dashboards
- Affiliate & partnerships
Under construction
Quarterly goals Q3 2026
New member sign-ups: 14,000
Blended CAC ≤ $300
ROAS ≥ 3.2x
[EDIT: set real targets & progress]
Under construction
Key metrics MTD
New sign-ups
4,860
↑ 9%
Blended CAC
$82
↓ $6
ROAS
3.0x
→ flat
Site conversion
3.4%
↑ 0.3 pts
Key Tools
Analytics
Prism 🔒Commercial analytics
G
Google AnalyticsWebsite analytics
Prototype
CockpitPerformance marketing dashboard · in development
Marketing automation
Monitoring
The HRT Club · Internal use only · Consumer Marketing