Commercial
Brand & Communication
How we look, sound, and show up — brand, social, content, and PR for The HRT Club.
Mission & Mandate
The Brand team is how The HRT Club looks, sounds, and shows up in the world — shaping the brand, social, content, and PR that make people recognize us, trust us, and remember us.
Leadership
?
Department Lead
Role to be filled
Our Brand
How The HRT Club positions itself in the market — audience, value proposition, and differentiators.
| Aspect | Detail |
|---|---|
| Audience | Clinicians and their patients seeking or undergoing restorative hormone therapies — people looking to restore their health and feel like themselves again. |
| Value proposition | One trusted place that brings together expertise, a broad range of treatment options, transparent pricing, and ongoing support — helping every member find the treatment that's right for them and making the journey easier to understand, access, and sustain. |
| Differentiators | Evidence-based, clinically appropriate (FDA-approved) treatment options rather than bundled packages; transparent pricing; a network of 3,000+ qualified HRT prescribers; a focus on restoration over "optimization"; and everything in one place — unlike pharmacies and bundled HRT providers that obscure pricing and limit choice. |
| Positioning statement | The HRT Club is the most trusted destination for hormone therapy, making personalized treatment easier to understand, easier to access, and easier to sustain. |
Latest HRT Club news in the media
Recent press and media coverage mentioning The HRT Club — refreshed automatically each week.
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What we own
- Brand guidelines & visual identity
- Social media & community
- Content & editorial (blog, newsletters)
- PR & newsroom
- Website copy
- Brand review & approvals
Under construction
Request something
- Asset / design request: intake form [EDIT: link]
- Social post / campaign: message Olivia in [EDIT: #brand]
- PR / press inquiry: route to [EDIT: PR contact]
- Brand review: submit copy 3 business days ahead
Under construction
Brand assets & links
Under construction
Channels
Instagram feed
Instagram feed not connected yet. Paste the Instagram embed code here to show the latest posts.
[EDIT: paste Instagram embed]
Key Tools
The HRT Club · Internal use only · Brand & Communication